The cold weather brings people closer.
We recently found evidence, which can be seen in this video infographic, that singles are seeking more actively a new partner during winter.
The New Year marks a new opportunity to start a new life with someone special.
+30 singles are more active on online dating sites during winter
A new survey by the dating site Zoosk shows that not only there are more sign ups during this period of the year, but also that singles engage more, especially those over 30 daters.
The platform, which currently has a community of 38 million singles worldwide, analysed the behaviour of its users and found out that those who passed the barrier of 30s were more open to initiate and get engaged on a conversation.
On Zoosk, singles who are in the 35-44 age group sent 17% more messages during this time of the year.
In particular, the period that went from 25th December 2016 to 3rd January 2017.
Senior daters were more talkative than the younger ones.
Singles over 45 sent 15% more messages in comparison to what they usually send the rest of the year.
Single women are more communicative online than men
There are also some minor differences in the way men and women behave while they are online interacting with other singles during this period.
We saw that around 50% of unattached men and women are more approachable during this season.
This new survey also suggests that single women tend to be more conversational than men when it comes to meet people and find a partner online.
While men sent 5% more messages during this period than any other time of the year, women sent 7%.
All in all, it seems that the winter season is the perfect one to start a new romantic adventure!
If you are looking for getting to know other interesting Kiwi singles for a serious relationship, we recommend you to have a try at Zoosk’s very own community for local matches.